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Workshops and Seminars
Market Research Techniques

An essential part of any business plan is an understanding of the target market.  Learn how to research your market.  How do you properly characterize each market segment?  What are their prioritized needs?  How large is each segment and which ones might be growing or shrinking?  Which competitors are going after which segments?  What are some sources of "secondary market data" and how does one get "primary market data"?

What do you need? Where do you get it and how do you organize to ask questions to give you the right answers?"


 

Registration Fee: $40*, there is a $5 Early Bird Discount
You can register online by clicking the date in the above table.

Click on Date to go to Registration Page

If you have trouble registering, send a note to workshop.@.svscore.org

Seating is Limited - Come at 30 minutes early to register.  If there is available seating , you can register at the door.

* Prices subject to change.

2010 - Workshops and Seminars are held in our San Jose Offices
234 E. Gish Rd.   Map