The Internet is quickly evolving into one of the most productive ways to market your business.  Each day, new websites, online services, software, and tools become available for a business to be found and communicate on the web.  It can be overwhelming to figure out just where to start, never mind how to determine what could be most productive for your own business and marketplace.

Social Media Marketing, Search Engine Optimization, Pay Per Click Advertising, Affiliate Marketing - What is most productive for you?

This three hour seminar identifies and discusses the most relevant and established forums for companies to better understand these options.  The presenter will outline a series of questions that a business owner or marketing director must ask before getting started, and identify some of the ways that a company can utilize the latest systems and technologies for maximizing exposure to accomplish the goals they set out to achieve.

By understanding the purposes, strengths, and weaknesses of these opportunities, along with examples of successes and failures of companies using these tools, the business can chart a course that would be most productive for them.  A basis for determining return on investment (ROI) will also be discussed so the results of a company's efforts can be measured and maximized. The use of a company's website will also be reviewed, along with ideas for optimum design, performance testing, and measurement.

This course is intended for businesses either with an established web presence, or for those reviewing their long term plans for marketing their business online.  
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Kevin Dean is  the President of WSI Net Advantage, which specializes in Internet Marketing services, communications and consulting.  In early 2003, he opened his WSI office in Fremont, CA to address the growing demand for quality websites and productivity tools for small and midsized businesses. Kevin has worked extensively on providing creative solutions helping companies be found on the web, and maximizing the return on their Internet investment.  Kevin is a certified Internet Marketing Consultant, is a Google Certified Advertising Professional, and has been certified in Search Engine Optimization processes.

Registration Fee: $40*, there is $5 Early Bird Discount

Click on Date to go to Registration Page
If you have trouble registering, send a note to workshop.@.svscore.org

Seating is Limited - Come at 4:30 PM to register. Seminar begins at 5:00 PM.  If there is available seating, you can register at the door.

* Prices subject to change.